CHOUOHC finds its origin in the Japanese word chou chou (蝶々), meaning butterfly. It's a symbol revered across cultures for its grace, balance, and profound transformation.

Our name is a reflection of this metamorphosis: symmetrical, intentional, and centered by the “U,” which serves as both anchor and axis — much like the body of a butterfly suspended between its wings.

CHOUOHC is more than a name; it is an emblem of evolution, beauty in motion, and the quiet power of becoming.