CHOUOHC is more than a name. It is a reflection, a ritual, and a quiet unfolding.

Rooted in the Japanese word chou chou, meaning butterfly, our brand draws inspiration from the natural world’s most graceful transformation. The butterfly is not in a rush. It emerges in its own time. Beautifully. Deliberately. Completely.

The shape of our name holds its own meaning. CHOUOHC reads the same forward and backward, each letter mirroring the next, drawn toward the center. The “U” is its heart, a still point where balance is found. Like the body of a butterfly between its wings, it grounds the design in symmetry and softness.

At CHOUOHC, we believe skincare is more than a routine. It is a quiet ceremony of self-renewal.

Each product is crafted with care to support your personal transformation. The textures are gentle, the experience is immersive, and the intention is always clear to return you to yourself.